A 20% decrease credit card offers received in 2008 was observed when compared to the 5.2 billion credit card offers in 2008. This is over one billion fewer offers mailed during the course of the year 2008. Households with incomes under $50,000 received about 700 million fewer credit card offers in 2008 compared to 2007. These households account for the majority of the cutback and indicates a major change in strategy by credit card issuers.
Credit card issuers that cut back solicitations the most in Q3 2008 versus the same timeframe in 2007 were HSBC (70%), Bank of America (44%) and Citibank (40%).



